Segmentation is an effective strategy to group your customer base on a particular segment in accordance with the behavior and preferences of each client
Once you've created a few segments, here are a few ideas to interact with them and use e-mail marketing activities to generate more traffic and sales:
Send special occasion...
Social media today is a great place for content distribution to a large number of viewers, small and large businesses are adopting several strategies to beat competition and try to appear to be at the right time with the right person.
However, when it comes to creating sales, e-mail marketing is 40 times more effective than Facebook and...
There is an old true story that is every owner of the online shop, to remind you: more than 33% of online shops, the traffic consists of returning visitors (source: Marketing Sherpa).
Despite the amount of effort, you can do to attract visitors to your trade, it is very important that we do something more that will be coming back.
As you can not...
A common mistake that we see, unfortunately, very often send to the same e-mail for each e-mail list.
This error becomes huge, when it comes to sales.
Imagine you want to sell a prestigious red wine for everyone, whitout knowing if your subscription loves red wine and most importantly, can afford a vintage...
Landing pages are pages that are 100% focused on getting people to subscribe to your mailing list. No distractions and no other purpose.
It is important that the landing page get the point, does not allow visitors to get distracted from other useless features, all that would steal the attention of the should be removed.
...
Today it is common to charge the pop-up form that appears when you visit a web page, and also messages on social networks are associated with the form, with the purpose of collecting data, especially e-mail addresses.
The question here is how to get people to subscribe to other news?
To persuade visitors to your e-mail address that you...
40% of customers who want to buy more from retailers who personalize the shopping experience. Customizing the customer journey will result in a 300% improvement in customer lifetime value.
How is possibile personalise the customer journey?
The software is very important, you must have the software kit, which has the ability to share...
In the years, blogs have evolved from a private and funny but the place where it is an important tool for any company that wants to provide value to your customer base.
If you want to advertise your web presence a blog is a tool that should not be ignored, and here's why:
- Blogs you can set up your own company, such as...
